Viral Videos Virgin Medias Usain Bolt Video, #BeTheFastest

Viral Videos Virgin Media’s Usain Bolt Video, #BeTheFastest Viral Videos: Virgin Media’s Usain Bolt Video, #BeTheFastest VIRGIN Media  â€™s new  Usain Bolt video, #BeTheFastest,  is a fibre-optic broadband service promo that channels the world record-breaking sprinting  feats of  Usain Bolt, structuring the broadband commercial into segments of 9.58 seconds, the astonishing 100m record time that Bolt set in Berlin in 2009.Now given greater currency following Bolt’s Olympic triumph at Rio, the advert’s successive  9.58-second segments speed by, rapidly intercutting between  scenes from the track, the gymnasium, and spectators’ areas, as well as visually referencing  Bolt’s childhood in Jamaica and his love of dance culture.It’s an ultra-fast, high-impact promo of just 1min 40 secs with which Virgin Media is positioning  the superior speed of its internet connectivity offering, specifically the new Virgin  VIVID 200Mbps fibre optic broadband.  As with the best Virgin campaigns, it never loses sight of the big picture, meaning that it’s just as effective a showcase for the talents of Usain Bol t as it is for their product.video source:  YOUTUBE